Jolanda Kossmack

eyescream and friends

A uniquely branded creative dessert experience

Eyescream and Friends is launched in Barcelona and offers very tasty ice cream and sweets with a unique eating experience. The team from Estudio m Barcelona developed a completely integrated creative project. Everything from the initial strategy, graphic design and marketing materials to the store interior, industrial design, packaging and signage are all party of the self-serve dessert experience.


Cute little monster characters were developed to represent each of the flavors. Playing with a defined color palette and emphasizing the character's eyes, the family of monsters is both approachable and full of personality. A pair of eyes is then placed on top of the ice cream that is served to customers. Those characters appear on the business cards, exterior and interior signage.


Each serving is presentedd in smart eco-friendly packaging that functions as a plate to hold the "eyescream" and two toppings.

"An incredible concept, we love it!"

eyescream and friends
Paseo Joan de Borbo 30
+34 932 215 310